Build digital credibility
Create a professional website capable of representing Classic Reinsurance Brokers to local, regional and international audiences.
https://classicre.co.zw
Classic Reinsurance Brokers - Reinsurance Brokerage Website
Classic Reinsurance Brokers is a Zimbabwean reinsurance brokerage connecting insurance companies with regional and global reinsurance markets. Starting from an existing logo, we designed and developed a professional digital presence that structures services, products, specialty risk and insights into one clear platform, and we extended the brand across social media and business cards while providing ongoing maintenance and digital marketing guidance.
VISIT WEBSITE- Client
- Classic Reinsurance Brokers
- Industry
- Reinsurance · Financial Services
- Year
- 2024
- Location
- Harare, Zimbabwe
- Type
- Website
- Services
- Website Design & DevelopmentUI/UX DesignBrand IdentitySocial Media ManagementDigital Strategy
The Project
From a Logo to a Digital Platform Built for a Global Market
Classic Reinsurance Brokers is a Zimbabwean reinsurance brokerage connecting insurance companies with leading regional and global reinsurance markets.
The organisation provides professional reinsurance broking, advisory and risk-related services designed to help insurance companies access capacity, expertise and appropriate reinsurance structures.
The current platform describes Classic Reinsurance Brokers as an independent reinsurance brokerage headquartered in Harare and serving Zimbabwe and the broader African market. Its service offering includes reinsurance broking, advisory services, specialty risk and claims advocacy.
When Classic Reinsurance Brokers approached Blacklemur Innovations, the organisation was at an important stage in establishing its digital presence. The company already had a logo and a clear ambition for national, regional and international reach.
The challenge was not simply to place the existing logo onto a website. The organisation needed a complete digital communication system.
- Social media templates.
- Business card design.
- Website design.
- UI/UX design.
- Website development.
- Website maintenance.
- Digital marketing guidance.
- Social media management.
Build a credible digital presence capable of representing the organisation locally while supporting its aspiration for national, regional and international reach.
The Challenge
Establishing Credibility in a Highly Technical Industry
Reinsurance is a specialised industry. Unlike many consumer-facing businesses, Classic Reinsurance Brokers does not primarily communicate with individual consumers.
Its core audience consists of organisations and professionals who need to understand reinsurance capacity, risk transfer, treaty and facultative arrangements, specialty risks, advisory services, market access, claims support and industry expertise.
This created a unique UX challenge. The website needed to be professional enough for senior insurance and financial-services professionals while remaining clear enough for someone encountering the organisation for the first time.
- Reinsurance capacity.
- Risk transfer.
- Treaty and facultative arrangements.
- Specialty risks.
- Advisory services.
- Market access.
- Claims support.
- Industry expertise.
How do you communicate technical expertise without creating a technically confusing digital experience?
The Starting Point
A Brand With Ambition, But Limited Digital Infrastructure
Classic Reinsurance Brokers approached Blacklemur Innovations with an existing logo and an ambition to establish a much stronger digital presence.
At the beginning of the project, the organisation had not yet fully defined how its digital presence should look, behave or communicate. There was no complete digital system connecting brand, website, social media, services and enquiry.
This gave us an opportunity to build the digital foundation alongside the organisation. Rather than beginning with a predetermined website template, we first needed to understand who Classic serves, what problems it solves and how reinsurance clients evaluate brokers.
- Who Classic serves.
- What problems it solves.
- How reinsurance clients evaluate brokers.
- What information users need.
- How competing brokers communicate.
- How regional firms position themselves.
- How international firms structure their digital experiences.
The Goal
Creating a Professional Digital Gateway to Classic Reinsurance Brokers
The primary goal was to establish a modern, informative and credible digital presence.
Clarify the service offering
Translate technical reinsurance services into understandable digital content.
Create a clear user journey
Help insurance professionals quickly understand who Classic is, what Classic does, which services are available, which risks and products are covered and how to initiate a conversation.
Support national and regional reach
Create a digital presence that positions the organisation beyond a single physical location.
Build a consistent brand system
Extend the existing identity across the website, social media, business cards and digital communications.
Create a foundation for digital marketing
Build a website capable of receiving and converting traffic generated through social media, search and other digital marketing activities.
The Approach
One Connected Digital Journey
The project ran as one connected process rather than a set of separate tasks.
Logo
The existing starting point.
Digital Strategy
Setting the direction.
Brand Extension
Business cards and social media.
UX Research
Understanding the audience.
Information Architecture
Structuring services and products.
UI/UX Design
Wireframes, prototypes and interfaces.
Website Development
Building the responsive platform.
Digital Marketing
Foundations for visibility.
Ongoing Maintenance
Supporting the platform over time.
Digital Positioning
From Who Are They to How Can They Help Us
A major UX objective was to make the website answer the visitor's questions quickly. The digital experience was structured around four fundamental questions.
This created a simple progression: discover, understand, evaluate, connect.
- Who are they?Understand Classic Reinsurance Brokers.
- What do they do?Understand the services.
- Can they handle our requirements?Explore products, specialty risks and expertise.
- How do we start a conversation?A clear contact pathway.
User Research
Understanding a B2B Reinsurance Audience
The research phase focused primarily on digital and competitive research. We examined regional competitors, Zimbabwean insurance and reinsurance organisations, African reinsurance businesses, international reinsurance brokers, international insurance-sector websites, service presentation, navigation structures, industry terminology, calls to action, content hierarchy and B2B conversion journeys.
The goal was not to copy competitors. It was to understand the digital expectations of users operating within the insurance and reinsurance sector.
- What information do users expect to find?
- How quickly can they understand the company's role?
- How are complex services categorised?
- How do firms communicate expertise?
- How do international brokers create trust?
- Where do users expect to find contact information?
- How can a technically complex business remain easy to navigate?
Research Findings
Key User Pain Points
The research kept returning to five pain points.
Limited online visibility
Potential clients needed a reliable digital destination where they could find information about Classic Reinsurance Brokers. For an organisation targeting Zimbabwe, the wider SADC region and international reinsurance markets, digital visibility was particularly important.
Limited understanding of the service offering
Reinsurance is highly specialised. A user unfamiliar with the organisation may not immediately understand the difference between reinsurance broking, advisory services, specialty risk, claims advocacy and different reinsurance products. The website needed a strong information architecture that breaks complex services into understandable categories.
Users needed a clear communication path
Once a prospective client understood the organisation's offering, the next question was how to engage Classic Reinsurance Brokers. The website therefore needed clear contact pathways rather than forcing users to search for an email address or telephone number.
Technical content could become overwhelming
Too much technical information could make the website difficult to navigate. Too little information could make the organisation appear vague. The design challenge was finding the balance between technical authority and digital clarity.
The website needed to support multiple levels of knowledge
Not every visitor arrives with the same understanding of reinsurance. Some visitors may be highly experienced insurance professionals. Others may be researching Classic for the first time. The interface therefore needed to allow users to progressively explore information.
Persona
The Professional Reinsurance Audience
Classic Reinsurance Brokers' primary digital audience is organisational rather than consumer-based, so the research grouped it into one central B2B persona.
Persona 01
The Insurance / Reinsurance Professional
An insurance professional looking for access to reinsurance capacity, market expertise, technical support, specialty risk solutions, advisory services and claims support. This may include insurance companies, underwriting teams, risk professionals, insurance executives, corporate decision-makers and insurance-sector partners.
Primary goal
Determine whether Classic Reinsurance Brokers can handle their specific requirements, then start a professional conversation.
Questions they ask
- Who is Classic Reinsurance Brokers?
- What markets do they access?
- What services do they offer?
- What types of risks do they handle?
- Do they handle our specific class of business?
- How do I contact them?
- Can we discuss our portfolio?
Their journey
DiscoverUnderstandEvaluateConnect
User Journey
From Discovery to Business Conversation
From discovery to a professional dialogue
The central user journey moved through seven stages.
Stage 01
Discovery
The user discovers Classic through search, referral, social media, industry networking or direct navigation.
User need: Find a credible reinsurance broker.
Website response: A clear introduction to who Classic is and what it does.
Stage 02
Orientation
The user immediately needs to understand who Classic is.
User need: Understand the organisation quickly.
Website response: Positioning that explains the broker's role in plain terms.
Stage 03
Service Exploration
The user explores the organisation's services.
User need: See what services are available without getting lost.
Website response: Clearly grouped service categories.
Stage 04
Product / Risk Exploration
The user investigates relevant insurance or specialty risk areas.
User need: Confirm the broker handles their class of business.
Website response: Product and specialty risk areas organised by risk class.
Stage 05
Trust & Evaluation
The user evaluates the organisation's expertise, positioning and capabilities.
User need: Feel confidence before engaging.
Website response: Professional presentation, structure and industry content.
Stage 06
Contact
The user initiates a conversation.
User need: Know exactly how to get in touch.
Website response: Clear and direct contact pathways.
Stage 07
Business Relationship
The digital interaction moves into a professional business conversation.
User need: Move from research to a real dialogue.
Website response: The website supports the hand-off into a conversation.
Information Architecture
Structuring a Complex Financial Service
The website architecture was designed around the questions users were most likely to ask. The current platform follows a structure that includes Home, About, Services, Products, Specialty Risk, Insights and Contact.
The homepage surfaces service categories including reinsurance broking, advisory services, specialty risk and claims advocacy, while the product structure covers multiple insurance classes. This allows users to enter the website from different points of interest.
- HomeThe organisation and its role at a glance.
- AboutFor visitors who want to understand the company.
- ServicesFor visitors looking for a specific capability.
- ProductsFor visitors interested in a particular risk class.
- Specialty RiskFor visitors with specialised or emerging exposures.
- InsightsFor visitors researching the industry.
- ContactFor visitors ready to engage.
Design Process
From Research to High-Fidelity Digital Experience
The project followed a structured UX/UI design process.
- 01
Discovery
We began by understanding the organisation, its market, its target audience, its services, its competitive environment and its ambitions for digital growth.
- 02
Market Research
We studied regional and international organisations operating within insurance and reinsurance to understand industry conventions, navigation patterns, service presentation, content hierarchy, trust signals and B2B calls to action.
- 03
Sitemap
The research findings were translated into a structured sitemap establishing the relationship between company, services, products, specialty risks, insights and contact.
- 04
Paper Wireframes
Early layouts were explored on paper to focus on information hierarchy, navigation, content grouping, user journeys and conversion points before committing to detailed visual design.
- 05
Digital Wireframes
The layouts were converted into digital wireframes, evaluating desktop and mobile navigation, service pages, product pages, contact pathways and content density.
- 06
Low-Fidelity Prototype
The low-fidelity prototype allowed us to test the overall interaction model and confirm that users could move from understanding, to exploration, to contact without unnecessary friction.
- 07
High-Fidelity UI
The final interface was developed to communicate professionalism, financial-sector credibility, technical expertise, modernity, trust, stability and international ambition.
- 08
Interactive Prototype
The prototype demonstrated navigation, service exploration, product discovery, specialty-risk exploration, contact pathways and responsive behaviour.
- 09
Accessibility
Accessibility considerations were integrated into the interface as part of the design work.
- 10
Development
The approved design was developed as a responsive digital platform.
- 11
Launch
The platform was launched and connected to the organisation's wider digital presence.
- 12
Maintenance
Ongoing website maintenance keeps the platform supported and up to date.
The Digital Product
A Digital Gateway Into the Reinsurance Business
The website was designed around one central principle: make a specialised organisation easier to understand without diluting its technical credibility.
Classic
Who Classic is.
Services
What Classic does.
Products
Which risk classes are covered.
Specialty Risks
Complex and emerging exposures.
Expertise
Trust and credibility.
Insights
Industry knowledge.
Conversation
A clear path to contact.
Homepage
Establishing Trust Within Seconds
The homepage was designed to answer three questions immediately: who are Classic Reinsurance Brokers, what do they do, and how can I engage them?
The current website opens with the positioning Your reinsurance broker and immediately explains that Classic connects insurance companies with leading reinsurance markets while providing treaty, facultative and advisory services. This creates a direct relationship between the headline and the organisation's core value proposition.
- Who are Classic Reinsurance Brokers?Instant clarity about the organisation.
- What do they do?The core value proposition, up front.
- How can I engage them?Immediate service and contact pathways.
Services Experience
Making Technical Services Easier to Understand
The service architecture separates Classic's capabilities into distinct areas. The current website identifies four principal service categories.
The UX objective was to make these capabilities discoverable without requiring the user to understand the entire organisation before finding the service relevant to them.
- Reinsurance BrokingStructuring and placing treaty and facultative reinsurance programmes.
- Advisory ServicesStrategic risk analysis, market intelligence and regulatory guidance.
- Specialty RiskSpecialist risk classes covering complex and emerging exposures.
- Claims AdvocacySupport throughout the reinsurance claims lifecycle.
Products Experience
Turning Multiple Risk Classes Into a Navigable System
Classic works across multiple insurance product areas. The current website presents product areas including Motor Insurance, Household, Engineering, Assets All Risks, Liability Insurance, Group Personal Accident, Travel Insurance, Goods in Transit and Agriculture Insurance.
Rather than presenting these as an unstructured list, the website treats them as a product ecosystem. This allows users to move from the general service offering into a more specific area of interest.
- Motor InsuranceA widely purchased class of insurance.
- HouseholdProtection for homes and household risks.
- EngineeringProtection for construction and engineering exposures.
- Assets All RisksBroad protection for commercial and physical assets.
- Liability InsuranceProtection against liability exposures.
- Group Personal AccidentProtection for people in employment and group settings.
- Travel InsuranceCover for domestic and international travel.
- Goods in TransitProtection for goods being transported.
- Agriculture InsuranceProtection for agricultural production and farming risks.
Specialty Risk
Supporting More Complex Insurance Requirements
Specialty risk required its own information architecture because these areas can involve highly specific and complex exposures. The current website identifies specialty areas including Aviation, Cyber, Construction Projects, Political Risks, Kidnap & Ransom and Marine Hull.
This creates a useful progression for users: from general services, to specialty risk, to a specific requirement, to contact.
- AviationA specialist class for aviation-related exposures.
- CyberCoverage for digital and technological risk.
- Construction ProjectsProtection for large construction exposures.
- Political RisksProtection against political and sovereign risk.
- Kidnap & RansomA specialist protection class for people and organisations.
- Marine HullProtection for marine vessels and hull exposures.
Trust & Credibility
Communicating Expertise Without Overloading the User
A B2B financial-services website needs to establish confidence without relying entirely on large amounts of text. The design therefore combines several trust signals into one coherent experience.
- Clear positioning.
- Structured services.
- Product categories.
- Industry-specific content.
- Professional visual presentation.
- Insights and thought leadership.
- Clear contact pathways.
Insights
Creating a Platform for Industry Knowledge
The insights section was designed to support ongoing content and digital marketing. It provides Classic with a mechanism to publish information around reinsurance, risk management, insurance, specialty risks, regional market developments and industry knowledge.
This is particularly useful from an SEO and digital-marketing perspective because the website can continue to expand its relevant content rather than remaining a static company profile.
The live website currently features articles on reinsurance broker selection, agricultural insurance and specialty risk across Africa.
Conversion Experience
From Information to Conversation
The website was not designed around e-commerce or instant transactions. The primary conversion is a professional business conversation, supported by calls to action such as Start a conversation, Our services, Get in touch and Partner with Classic Reinsurance Brokers.
Explore
Move from the homepage into services, products and specialty risk.
Understand
Understand what Classic does and who it serves.
Evaluate
Evaluate expertise, structure and credibility.
Get in Touch
Start a professional conversation.
Contact Experience
Making Professional Engagement Simple
Once a user understands the organisation's capabilities, the next step is communication. The contact experience provides clear access to the organisation.
The current website publishes the firm's Harare office location, telephone contact and email contact and provides a dedicated contact pathway. The design objective was to avoid unnecessary friction at the point where a prospective client is ready to begin a conversation.
Responsive Experience
Bringing a B2B Financial Website to Smaller Screens
The website needed to work across desktop, laptop, tablet and mobile. This is particularly important because professional users may discover the company from search, email, LinkedIn, shared links or mobile devices.
The mobile experience preserves the core information hierarchy while simplifying complex layouts. Important information remains accessible without requiring users to navigate a desktop-style interface on a mobile screen.
- Tested across mobile, tablet, laptop and desktop viewports, in both portrait and landscape.
UI/UX Design
Designing for Clarity Over Decoration
The Classic Reinsurance Brokers project demonstrates a different side of Blacklemur's design approach. For a financial and professional-services organisation, the objective was not to create visual complexity. It was to create confidence through clarity.
The interface therefore prioritises information hierarchy, professional typography, clear navigation, structured content, consistent spacing, purposeful calls to action, strong visual balance and responsive behaviour.
The design avoids unnecessary visual elements that could distract from the information users need to evaluate the organisation.
- Information hierarchy.
- Professional typography.
- Clear navigation.
- Structured content.
- Consistent spacing.
- Purposeful calls to action.
- Strong visual balance.
- Responsive behaviour.
Brand Extension
From Logo to Complete Digital Identity
The project started with a logo. The challenge was to build a broader identity around it.
The Blacklemur deliverables therefore extended into social media, business cards, the website and digital marketing, creating consistency across physical and digital interactions.
- Social MediaTemplates and visual direction.
- Business CardsA professional physical touchpoint.
- WebsiteThe primary digital experience.
- Digital MarketingContent and guidance supporting online visibility.
Social Media Management
Extending the Brand Beyond the Website
Blacklemur's engagement included social media management with the objective of ensuring Classic's social presence communicates the same professional identity established on the website.
Social platforms can then act as discovery channels that direct prospective clients back to the website.
- Social content planning.
- Visual consistency.
- Brand application.
- Service communication.
- Digital audience engagement.
Social Media Branding
Creating a Consistent Professional Presence
Social media templates were developed to provide Classic with a repeatable visual system. The goal was to avoid every post appearing as a completely separate design.
- Consistent typography.
- Consistent visual identity.
- Recognisable layouts.
- Professional presentation.
- Brand continuity.
Digital Marketing
Building a Foundation for Ongoing Visibility
The website was also designed to support digital marketing activities. Service content, product pages, specialty risk pages, insights, search-friendly content, social media traffic and contact calls to action all feed into one acquisition journey.
This treats the website as a platform rather than a static brochure.
- Service pages.
- Product pages.
- Specialty risk pages.
- Insights.
- Search-friendly content.
- Social media traffic.
- Conversion calls to action.
The Acquisition Journey
Search and Social, Converted on the Website
Social platforms, search and shared links act as discovery channels that direct prospective clients to a website built to receive and convert them.
Search / Social
Discovery through search, social media and shared links.
Website
The central digital reference point.
Service / Product
Specific areas of interest.
Trust
Evaluation of expertise and credibility.
Contact
A professional conversation begins.
The Result
From a Logo to a Complete Digital Business Presence
The outcome of the project was a transformation from a basic brand starting point into a structured digital ecosystem.
Classic Reinsurance Brokers now has a digital platform capable of communicating who the organisation is, what it does, who it serves, which services it provides, which products it supports, which specialty risks it handles, what expertise it offers and how potential clients can engage.
The live platform currently reflects this structure through its services, products, specialty risk, insights and contact experiences.
- BrandA consistent identity across touchpoints.
- WebsiteThe primary digital experience.
- ServicesClear communication of the offering.
- ProductsMultiple insurance classes made navigable.
- Specialty RiskComplex exposures organised for understanding.
- InsightsIndustry content and thought leadership.
- ContactA clear pathway into conversation.
- Social MediaA consistent social presence.
- Digital MarketingFoundations for ongoing visibility.
- MaintenanceAn evolving platform.
The Impact
Creating a Digital Foundation for National and International Ambition
The project addressed the organisation's initial requirement for a digital presence capable of reaching beyond its immediate physical location. These outcomes reflect the broader Blacklemur engagement rather than the website alone.
Clearer digital positioning
The website communicates who Classic is and what it does from the first screen.
Improved service discoverability
Services, products and specialty risks can be explored without technical overwhelm.
Structured information architecture
A complex financial services organisation made navigable.
Professional digital presence
A credible, modern platform for local, regional and international audiences.
Stronger B2B conversion pathway
Clear pathways from discovery to a professional conversation.
Foundation for digital marketing
Content and structure ready to receive search and social traffic.
Consistent brand application
The identity applied consistently across website, social media and business cards.
Ongoing website platform
A maintained platform that can continue to evolve with the organisation.
What We Learned
Designing for Complex B2B Services
The Classic Reinsurance Brokers project reinforced six UX principles.
Complex businesses need simple digital journeys
The underlying business may be complicated. The user's journey does not have to be.
Technical authority and clarity can coexist
A professional website does not need to remove technical depth. It needs to organise that depth appropriately.
Information architecture is critical
For businesses with many services and products, navigation becomes part of the product itself.
B2B websites convert through trust
The primary conversion is often not a purchase. It is the decision to start a professional conversation.
Content can support long-term digital growth
Insights and educational content provide opportunities for ongoing search visibility and thought leadership.
Brand consistency matters across every touchpoint
A website, social media post and business card should feel like they belong to the same organisation.
Blacklemur Innovations
Designing Digital Experiences for Professional Services
Classic Reinsurance Brokers demonstrates Blacklemur Innovations' ability to work beyond conventional consumer-facing websites. The project required us to understand a specialised industry and translate its services into a digital experience that is professional, informative, structured, accessible, modern and business-focused.
From the original logo and brand assets through to UI/UX design, website development, digital marketing and ongoing maintenance, the project was approached as a complete digital presence rather than an isolated website.
- Professional.
- Informative.
- Structured.
- Accessible.
- Modern.
- Business-focused.
Project Services
Everything this project covered
UI/UX Design
Research-led information architecture, user journeys, wireframes, prototypes and interface design.
Website Design
A professional digital experience designed around B2B users and technical service information.
Website Development
Responsive development of the Classic Reinsurance Brokers digital platform.
Website Maintenance
Ongoing website support and content and platform maintenance.
Social Media Management
Ongoing digital communication and audience engagement.
Social Media Branding
Templates and visual guidance for maintaining brand consistency.
Digital Marketing
Digital visibility, content and marketing guidance.
See the project
CLASSIC REINSURANCE BROKERS
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YOUR BUSINESS MAY BE COMPLEX. YOUR DIGITAL EXPERIENCE DOESN'T HAVE TO BE.
Blacklemur Innovations designs and develops digital experiences for organisations that need to communicate complex services clearly. From professional services and financial organisations to education, events and growing businesses, we combine research, UX, design and technology to build purposeful digital platforms.