Why every second counts
A slow website costs you customers before you get the chance to speak to them. Every extra second of load time shaves conversion, and on slower connections the effect is worse than the averages suggest — impatience compounds with bandwidth.
What slows sites down, and the fix
The usual suspects: oversized images, heavy frameworks, unnecessary scripts and too many round trips. The fix is disciplined: compress and size images, ship only what the page needs, cache aggressively and test from the kind of device and connection your market actually uses.
Treat speed as a weekly number, not a launch-day afterthought. A fast site is cheaper to run, ranks better and converts more — the rare investment that pays on all three axes.
